Hi, I'm Subhi Hapannakeh

Dubai

• Owned product and technical architecture for DocFlow, a cloud-native e-invoicing SaaS platform; led cross-functional team through design, ERP/API integrations, security/compliance, and production rollout, cutting document processing time by 40%.
• Designed and delivered Cloud+, a professional networking platform connecting C-level executives and industry leaders.
• Own the product roadmap, discovery process, and release cycles across multiple SaaS products.
• Designed the API integration architecture enabling scalable integrations with enterprise systems.
• Lead cross-functional teams across engineering, design, and cloud infrastructure to deliver scalable digital platforms.

Dubai

• Managed the development and strategic direction of Solus City, the company's flagship product.
• Led the end-to-end product lifecycle, from product discovery to release and optimization.
• Owned and prioritized the product roadmap based on customer insights, business goals, and technical feasibility.
• Led cross-functional teams across development, design, and operations.
• Translated business requirements into BRDs, workflows, and user journeys.
• Managed product integrations, new features, and platform enhancements.
• Defined product KPIs and monitored performance to continuously improve user experience.

Dubai

• Managed $4.2M fintech portfolio spanning digital banking, lending, card issuing, and payment platforms across UAE, Qatar, Bahrain, and Egypt, delivering 100% of projects on schedule with full regulatory & vendor certifications.
• Led end-to-end solution architecture & requirement discovery for digital banking and payment platforms, translating bank/fintech needs into scalable product roadmaps and integration blueprints.
• Launched 8+ mobile & web banking applications with complex third-party integrations, APIs, KYC/AML, core banking, card processors, and fraud/risk engines, across 4 markets.
• Egypt: Delivered 2 mobile banking apps with multi-vendor integrations; took live 2 lending products — Sky Finance & Ollin; led architecture & rollout of Visa Ready-to-Launch (VRTL) fintech program.
• UAE: Built & certified 2 banking web applications end-to-end; Reem Finance Amala lending product with full scheme compliance and go-to-market support.
• Bahrain: Implemented corporate prepaid card program and fraud risk management system, reducing fraud exposure and enabling new B2B revenue stream.
• Qatar: Built a digital bank covering mobile banking, BNPL, SME financing, and merchant solutions, from architecture to UAT and launch.
• Oman: Delivered Wadiaa crowd funding platform, managing regulatory alignment, product design, and third-party integrations to live launch.

Amman

• Managed social media platforms including Facebook, Instagram, LinkedIn, Snapchat, YouTube, and Google Ads.
• Planned and executed paid advertising campaigns and marketing budgets.
• Delivered measurable improvements in brand visibility, customer engagement, and sales growth.